6 Benefits to Small Businesses Brand Architecture Brand Portfolio management isn’t just for Fortune 500 companies. Companies like Proctor and Gamble need a sophisticated portfolio strategy to manage the breadth of their products. Corporations like Apple, GE, FedEx, and many others rely on a portfolio
The more your customers are clear about what makes your brand relevant, the more likely they'll remain your customers.
Brand Acuity is a philosophy for building, promoting and managing the experience around that which makes brands great.
of the foundational principles of branding will yield a clear brand advantage.
gained through a comprehensive investigation of challenges will reveal clear brand potential.
across industries will provide the perspective to solve any brand challenge.
in how to apply the knowledge, insight, and experience will lead to a sustainable competitive advantage.
What your brand looks like has to be a meaningful expression of what your brand stands for.
Protecting your brand’s integrity requires the will and discipline to manage it as your most valuable asset.
For your employees to be your most avid brand advocate, they need to clearly know what they are advocating for.
I have worked with many agencies over the years, and Acuity Brandworks stands out with their unique blend of professionalism and creativity.
vp, The Corundum Group
The team at [Acuity] are true experts in their field. The information and education they provide as they walk you through a brand strategy is invaluable.
CHEIF STRATEGY OFFICER, TIMBERLINE ONE
[Acuity Brandworks] helped us with re-imagining our entire brand and the results have been outstanding. The process has permeated every aspect of our business, from our website to our packaging to our merchandising.
Owner, Story Coffee Co.
Understanding what resonates with your audience through an objective lens is provided through qualitative and quantitative market research.
Understanding your employees' perspectives will provide insights about your brand and culture through in-person or online employee surveys.
Your brand's primary expression starts with your name, which has to be developed through a strategic and functional criteria-driven process.
Your brand's visual expression begins with your Logo, which is only one dimension of an expansive identity system that differentiates the brand experience.
The most influential brands are built on a multi-dimensional platform linking Vision, Mission, and values to value proposition, promise, and character.
Managing a brand requires a clear brand platform, Identity standards, a management structure of responsibility, protocol, will, and discipline.
Standards are more than graphic guidelines. They must encapsulate the strategic principles that inform and guide long-term on-brand application.
Creating a strategic framework around a family of brands has its unique challenges to ensure a rational system of relationships and endorsements.
Online courses designed to inform and motivate employees to be effective brand advocates are essential investments in advancing a brand.
In-person workshops personalize the brand training so that the principles become individually relevant and meaningful to employees responsible for bringing the brand to life.