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Brand Education

Are You Shocked by Poor Brand Recognition?

Good brand recognition translates right down to the bottom line. What Is Brand Recognition? Brand Recognition is a measure of how well customers can identify a particular brand against other brands in their category. Visual and verbal expression contribute to

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Brand Education

Confused About Brand?

Looking for a Good Brand Definition? Everyone Has a Point of View Every marketing agency, branding firm, and industry expert has its own brand definition. It’s not surprising, then, that there’s confusion. There’s more agreement on what a brand is

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