Brand Management

Time to Reset Your Brand Plan?

Is a Brand Plan in Your Plan? Most organizations have already done their plans before the beginning of the year. But it is never too late if you haven’t. Either way, January is a good month to revisit your plans

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Brand Management

Why Bring Clarity to Your Brand Portfolio?

6 Benefits to Small Businesses Brand Architecture Brand Portfolio management isn’t just for Fortune 500 companies. Companies like Proctor and Gamble need a sophisticated portfolio strategy to manage the breadth of their products. Corporations like Apple, GE, FedEx, and many

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Brand Strategy

It’s Your Character To Be Different

How Brand Attributes Will Set You Apart Brand Character Is More Than Personality According to Merriam-Webster, character is defined as “an aggregate of distinctive qualities. It is a combination of features used to separate distinguishable things. And it is the

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Brand Education

Brand Standards and How to Break the Rules

Don’t Let Brand Standards Stifle Your Creativity Are Standards Too Restrictive? Brand standards are one of the cornerstones of good brand management. They are the repository of the principles that guide application. But they are more than the rules around

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Brand Management

Is Your Brand Due For a Health Check?

Keep Your Brand At Peak Performance Brands, like people, need a health check ever so often. Keeping them at peak performance requires constant attention and care. A good brand management practice is to conduct a health check one year after

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