Is your company a high-want Vanity Brand? Or is it a high-need Value Brand? And what other companies fall into categories that share those traits? It’s all about customer perceptions. Companies are generally grouped into classifications determined by common goods
Is a Brand Plan in Your Plan? Most organizations have already done their plans before the beginning of the year. But it is never too late if you haven’t. Either way, January is a good month to revisit your plans
Building Brand Recognition “Just Do it is” one of the world’s most recognized slogans. Everyone knows it’s Nike. But what if Nike had no slogan? Or what if Nike’s slogan was more like “we make the best shoes”? Not very
Brand is A Crucial Ingredient to Your Business Future A business plan is essential in defining a framework for business success. It is especially crucial for a new business start-up. However, it is always a question of what should be
6 Benefits to Small Businesses Brand Architecture Brand Portfolio management isn’t just for Fortune 500 companies. Companies like Proctor and Gamble need a sophisticated portfolio strategy to manage the breadth of their products. Corporations like Apple, GE, FedEx, and many
Don’t Let Brand Standards Stifle Your Creativity Are Standards Too Restrictive? Brand standards are one of the cornerstones of good brand management. They are the repository of the principles that guide application. But they are more than the rules around
Brands You Would Rather Avoid . . . If You Could How much do you look forward to going to your local auto mechanic? Is getting gas in your car worthy of a Facebook post? Can’t wait to insurance shop?
Brand Awareness Starts With Brand Recognition Does passing the recognition test ensure business success? No. But good recognition can help. Small business represents a vast majority of all businesses in the US. In fact, they account for 99.7%. And the
Keep Your Brand At Peak Performance Brands, like people, need a health check ever so often. Keeping them at peak performance requires constant attention and care. A good brand management practice is to conduct a health check one year after
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