Brand Management

How to Kick Off Your Branding Project

10 topics your branding consultant should cover to get your project rolling You should expect that your brand consultant will kick off your branding project by asking some foundational questions about the past, present, and future of your brand. These

Continue Reading »
five common brand management mistakes
Brand Management

5 Common Brand Management Mistakes

Understanding How Brand Works Managing a brand is as important as managing any other asset of an organization. However it is often overlooked under the assumption that as long as the logos are consistently used it’s being well attended to.

Continue Reading »