Works

All successful brands work hard to fulfill their potential to deliver a sustainable competitive advantage. Our role is to share our expertise and knowledge about how any great brand works.

CENTRAL BANCORP

WORKS

The Challenge

Central Bancorp and their affiliated companies offer a single source of integrated financial services including wealth management, mortgage origination, insurance, and full-service banking for customers in Colorado and New Mexico. Their challenge was how to better promote and build awareness of each of their affiliate businesses that reflected each of their respective competitive positions.

The Objective

The primary objective of the branding initiative was to define a brand platform (mission, value proposition, promise and attributes) and brand architecture strategy that would differentiate each of the affiliated companies under a common vision umbrella. This strategy was reflected in a brand identity system expressed through a new multi-site website and collateral system. Work continues to support on-going brand driven marketing communication.

Scope of Work

Opportunity Assessment Brand Strategy Brand Architecture Brand Identity System Brand Standards Collateral Design Website Development Marketing Communication
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The whole process has been incredibly smooth and enjoyable. Our new branding and websites are something each business unit can own and build upon.
 

Courtney Mimmo
Marketing Director,
Central Bancorp

TIMBERLINE LANDSCAPING

WORKS

The Challenge

Timberline Landscaping is one of the leading landscaping companies in southern Colorado. Over its 40 year history it has grown and diversified to include trail design and building, material transportation, and pre-fab building systems design and construction. Their challenge was how to more effectively differentiate and promote each new business unit brand that would resonate with their respective target customer.

The Objective

The primary objective of the rebranding initiative was to clearly define a multi-business brand platform with a brand architecture strategy that would connect the family of brands while allowing for distinction more relevant to each brand’s customer segment. This strategy was reinforced through a revitalized brand naming and identity system, messaging strategy, standards and multi-site website.

Scope of Work

Employee Survey Opportunity Assessment Brand Strategy Brand Architecture Brand Identity System Brand Standards Livery & Uniform Design Collateral Design Website Development (6 sites)
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The team at Acuity are true experts in their field. The information and education they provide as they walk you through a brand strategy is invaluable.
 

Stephanie Early
Cheif Strategy Officer,
Timberline One

BINGO BURGER

WORKS

The Challenge

Bingo Burger is a family owned gourmet burger restaurant whose founding chef was inspired by how locally grown Pueblo Chiles could be mixed right into a beef patty. With shops in Pueblo and Colorado Springs it has become a popular choice amongst burger enthusiasts. Their challenge was how to build greater awareness, competitive distinction, and take greater advantage of their positioning in both their shop and on-line presence.

The Objective

The primary objective was to reinforce their already established brand identity through design updates to their menu, social media, and website to make it easier for customers to enjoy the Bingo experience through its product offer.

Scope of Work

Competitive Assessment Brand Platform Development Messaging Strategy Social Media Strategy Menu Redesign Website Update
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Acuity has been a valued partner in helping us refine and position our brand to expand our customer reach. And they took the time to really connect with us and have fun throughout the process!

Richard & Mary
Owners, Bingo Burger
our experience