Skip to content
4 ways rebranding can go wrong v2
Brand Strategy

Four Ways Rebranding Will Go Wrong

Rebranding is challenging in the best of times. It is easy to change too little when the change doesn’t matter or is worth the effort or expense. Or change can be so dramatic that it erodes or potentially destroys any

Continue Reading »
the problem with vision statements
Brand Strategy

The Problem With Vision Statements

Vision statements are challenging. But there are numerous resources available all over the web on how to create them. It’s easy to find guidance and direction in their development. And countless examples. So why are there so many poor vision

Continue Reading »
Brand Strategy

Turning Brand Strategy Upside Down

The traditional approach to building a brand strategy platform is to start with the vision, add the mission, and build up from there. That makes sense and it’s how we usually approach strategy development. It’s the vision that sets the

Continue Reading »
Growing Sprout in Hand
Brand Management

How To Unbrand Wisely

Unfortunately, not all brands live forever. Some simply die from natural causes. They become too old, too feeble, and just can’t manage to stand on their own two feet. Like Sears. Other brands were just too short-sighted and their products

Continue Reading »
Brand Strategy

Want A Bad Name? It’s Easy.

Pharma Has Set the Bar Pretty Low Are you are looking for inspiration on how to create a bad name for a branded product? Look no further than the Pharmaceutical industry. To be clear we are talking about the brand

Continue Reading »
roaring lion
Brand Strategy

It’s In Your Character To Be Courageous

Meaningful Brand Attributes Will Set You Apart Courage is not often associated with a brand. But when it is it becomes an identifiable and differentiating characteristic that can be both meaningful and inspirational. That’s what makes brand character such a

Continue Reading »
many hat selections
Brand Strategy

How To Make Brand Design Decisions

Making brand design decisions isn’t easy even for design professionals. Clients who may not be so versed in design principles find it even more difficult. A name, logo, or other key brand expressions will shape competitive distinction and recognition. It’s

Continue Reading »
person writing checklist
Brand Management

Time to Reset Your Brand Plan?

Is a Brand Plan in Your Plan? Most organizations have already done their plans before the beginning of the year. But it is never too late if you haven’t. Either way, January is a good month to revisit your plans

Continue Reading »

We are a brand consultants dedicated to
bringing knowledge, insight, and experience
to help advance businesses of all sizes.