Works
All successful brands work hard to fulfill their potential to deliver a sustainable competitive advantage. Our role is to share our expertise and knowledge about how any great brand works.
CENTRAL BANCORP
WORKS
The Challenge
Central Bancorp and their affiliated companies offer a single source of integrated financial services including wealth management, mortgage origination, insurance, and full-service banking for customers in Colorado and New Mexico. Their challenge was how to better promote and build awareness of each of their affiliate businesses that reflected each of their respective competitive positions.
The Objective
The primary objective of the branding initiative was to define a brand platform (mission, value proposition, promise and attributes) and brand architecture strategy that would differentiate each of the affiliated companies under a common vision umbrella. This strategy was reflected in a brand identity system expressed through a new multi-site website and collateral system. Work continues to support on-going brand driven marketing communication.
Scope of Work
- Opportunity Assessment
- Brand Strategy
- Brand Architecture
- Brand Identity System
- Brand Standards
- Collateral Design
- Website Development
- Marketing Communication
The whole process has been incredibly smooth and enjoyable. Our new branding and websites are something each business unit can own and build upon.
Courtney Mimmo
Marketing Director,
Central Bancorp
TIMBERLINE LANDSCAPING
WORKS
The Challenge
Timberline Landscaping is one of the leading landscaping companies in southern Colorado. Over its 40 year history it has grown and diversified to include trail design and building, material transportation, and pre-fab building systems design and construction. Their challenge was how to more effectively differentiate and promote each new business unit brand that would resonate with their respective target customer.
The Objective
The primary objective of the rebranding initiative was to clearly define a multi-business brand platform with a brand architecture strategy that would connect the family of brands while allowing for distinction more relevant to each brand’s customer segment. This strategy was reinforced through a revitalized brand naming and identity system, messaging strategy, standards and multi-site website.
Scope of Work
- Employee Survey
- Opportunity Assessment
- Brand Strategy
- Brand Architecture
- Brand Identity System
- Brand Standards
- Livery & Uniform Design
- Collateral Design
- Website Development (5 sites)
The team at Acuity are true experts in their field. The information and education they provide as they walk you through a brand strategy is invaluable.
Stephanie Early
Cheif Strategy Officer,
Timberline One
BINGO BURGER
WORKS
The Challenge
Bingo Burger is a family owned gourmet burger restaurant whose founding chef was inspired by how locally grown Pueblo Chiles could be mixed right into a beef patty. With shops in Pueblo and Colorado Springs it has become a popular choice amongst burger enthusiasts. Their challenge was how to build greater awareness, competitive distinction, and take greater advantage of their positioning in both their shop and on-line presence.
The Objective
The primary objective was to reinforce their already established brand identity through design updates to their menu, social media, and website to make it easier for customers to enjoy the Bingo experience through its product offer.
Scope of Work
- Competitive Assessment
- Brand Platform Development
- Messaging Strategy
- Social Media Strategy
- Menu Redesign
- Website Update
Acuity has been a valued partner in helping us refine and position our brand to expand our customer reach. And they took the time to really connect with us and have fun throughout the process!
Richard & Mary
Owners, Bingo Burger
SKYESTONE
WORKS
The Challenge
Taylor Morrison is one of the largest homebuilders in the US. They operate in 19 markets in 11 states. Their vision was to develop a unique 55+ lifestyle community brand that could be replicated across several markets. The principal challenge was to redefine traditional retirement into a brand that would resonate with a 55+ audience who would otherwise never consider retirement living.
The Objective
The objective was to develop a brand positioning strategy and branding system that would be prototyped in a new-build community in the Denver market. The goal was to test the concept in the form of product and brand that would appeal to the 55+ audience. The cornerstone of the branding system was the development of a new name and identity reflecting authentic Colorado living and the idea of “being yourself, not your age.”
Scope of Work
- Consumer Research
- Brand Strategy & Positioning
- Name Development
- Identity System Development
- Brand Messaging
- Brand Standards
- Brand Launch Campaign
The Results
In-depth consumer research and the development of an audience segmentation strategy provided a clear blueprint for what works for this audience. This would enable and position Taylor Morrison to roll the brand out into targeted markets to effectively compete against age-restricted category leaders like Del Webb. Skyestone has the potential of a brand that reflects the Independent Spirit and Love of the Great Outdoors to 55+ audience.
our experience
