Brands live and die by how well they deliver on their brand promise. That’s easier said than done. Brands are complex and dynamic. But they are also fragile. It takes a lot of effort to build and promote a brand.

So much of branding comes down to consistency, clarity and professionalism—most of the time. But we couldn’t think of a better example of when to actually break the rules than these great instances of brands cutting loose and having a

Building Brand Recognition “Just Do it is” one of the world’s most recognized slogans. Everyone knows it’s Nike. But what if Nike had no slogan? Or what if Nike’s slogan was more like “we make the best shoes”?  Not very