One thing you can count on with a rebrand – not everyone is going to be happy. And it’s only human nature that the more negative comments and criticism are the loudest voices. Don’t ignore them but don’t overreact. Try
Brands are built from the inside out. How employees feel about your brand translates to how customers feel about your brand. A culture that engenders belief in and a commitment to the brand is at the heart. But it is
Don’t Let Brand Standards Stifle Your Creativity Are Standards Too Restrictive? Brand standards are one of the cornerstones of good brand management. They are the repository of the principles that guide application. But they are more than the rules around
Brands You Would Rather Avoid . . . If You Could How much do you look forward to going to your local auto mechanic? Is getting gas in your car worthy of a Facebook post? Can’t wait to insurance shop?
Good brand recognition translates right down to the bottom line. What Is Brand Recognition? Brand Recognition is a measure of how well customers can identify a particular brand against other brands in their category. Visual and verbal expression contribute to
Looking for a Good Brand Definition? Everyone Has a Point of View Every marketing agency, branding firm, and industry expert has its own brand definition. It’s not surprising, then, that there’s confusion. There’s more agreement on what a brand is
Employees can be great brand advocates. But that’s only possible if they’re smarter about your brand. Your employees know you best. They have the potential to be a great brand advocate for your company. They are the ones who are
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