The Rebranding of Village Seven Presbyterian Church. America’s Changing Religious Landscape According to recent PEW research, 65% of American adults describe themselves as Christians. That’s down 12 percentage points over the past decade. And more churches are closing than opening.

A rebrand launch is a great opportunity to re-energize a brand, build awareness, and extend customer reach. Rebrands come in all different shapes and sizes. Mergers and acquisitions generally dictate a rebrand to reflect the business change. Competitive threats and