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Brand Insights

Are You a Value or Vanity Brand?

Is your company a high-want Vanity Brand? Or is it a high-need Value Brand? And what other companies fall into categories that share those traits? It’s all about customer perceptions. Companies are generally grouped into classifications determined by common goods

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what is brand acuity?
Brand Insights

What is Brand Acuity?

The answer is pretty simple – it’s clarity. It is when all of the facets of the brand come into clear focus in what defines it, expresses it, and what constitutes the experience that is unique to it. It all

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