5 hidden costs of a rebrand
Brand Management

Five Hidden Costs of a Rebrand

It’s easy to overlook some of the most common hidden costs of a rebrand. And those hidden costs don’t fully reveal themselves until they quickly become reality. Knowing about them and planning for them in advance will help reduce the

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brand police
Brand Management

Afraid of the Brand Police?

Brand Governance Will Put Your Fears to Rest Brand governance is one of those terms that evoke images of the brand police. It suggests a policy of strict rules, regulations, and standards that beat brands into submission. Plus the fear

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person writing checklist
Brand Management

Time to Reset Your Brand Plan?

Is a Brand Plan in Your Plan? Most organizations have already done their plans before the beginning of the year. But it is never too late if you haven’t. Either way, January is a good month to revisit your plans

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Bring-Clarity-to-Your-Brand-Portfolio
Brand Management

Why Bring Clarity to Your Brand Portfolio?

6 Benefits to Small Businesses Brand Architecture Brand Portfolio management isn’t just for Fortune 500 companies. Companies like Proctor and Gamble need a sophisticated portfolio strategy to manage the breadth of their products. Corporations like Apple, GE, FedEx, and many

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Brand-Standards-Rule-Breaking-v1
Brand Education

Brand Standards and How to Break the Rules

Don’t Let Brand Standards Stifle Your Creativity Are Standards Too Restrictive? Brand standards are one of the cornerstones of good brand management. They are the repository of the principles that guide application. But they are more than the rules around

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person lifting weights
Brand Management

Is Your Brand Due For a Health Check?

Keep Your Brand At Peak Performance Brands, like people, need a health check ever so often. Keeping them at peak performance requires constant attention and care. A good brand management practice is to conduct a health check one year after

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ny taxi in times square
Brand Education

Are You Shocked by Poor Brand Recognition?

Good brand recognition translates right down to the bottom line. What Is Brand Recognition? Brand Recognition is a measure of how well customers can identify a particular brand against other brands in their category. Visual and verbal expression contribute to

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starting a baton race
Brand Management

How to Kick Off Your Branding Project

10 topics your branding consultant should cover to get your project rolling You should expect that your brand consultant will kick off your branding project by asking some foundational questions about the past, present, and future of your brand. These

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