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Brand Management

Afraid of the Brand Police?

Brand Governance Will Put Your Fears to Rest Brand governance is one of those terms that evoke images of the brand police. It suggests a policy of strict rules, regulations, and standards that beat brands into submission. Plus the fear

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Brand Strategy

It’s In Your Character To Be Courageous

Meaningful Brand Attributes Will Set You Apart Courage is not often associated with a brand. But when it is it becomes an identifiable and differentiating characteristic that can be both meaningful and inspirational. That’s what makes brand character such a

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Brand Strategy

How To Make Brand Design Decisions

Making brand design decisions isn’t easy even for design professionals. Clients who may not be so versed in design principles find it even more difficult. A name, logo, or other key brand expressions will shape competitive distinction and recognition. It’s

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Brand Insights

Are You a Value or Vanity Brand?

Is your company a high-want Vanity Brand? Or is it a high-need Value Brand? And what other companies fall into categories that share those traits? It’s all about customer perceptions. Companies are generally grouped into classifications determined by common goods

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Brand Management

Time to Reset Your Brand Plan?

Is a Brand Plan in Your Plan? Most organizations have already done their plans before the beginning of the year. But it is never too late if you haven’t. Either way, January is a good month to revisit your plans

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Brand Management

Why Bring Clarity to Your Brand Portfolio?

6 Benefits to Small Businesses Brand Architecture Brand Portfolio management isn’t just for Fortune 500 companies. Companies like Proctor and Gamble need a sophisticated portfolio strategy to manage the breadth of their products. Corporations like Apple, GE, FedEx, and many

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Brand Education

Brand Standards and How to Break the Rules

Don’t Let Brand Standards Stifle Your Creativity Are Standards Too Restrictive? Brand standards are one of the cornerstones of good brand management. They are the repository of the principles that guide application. But they are more than the rules around

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