Brand Governance Will Put Your Fears to Rest Brand governance is one of those terms that evoke images of the brand police. It suggests a policy of strict rules, regulations, and standards that beat brands into submission. Plus the fear
Meaningful Brand Attributes Will Set You Apart Courage is not often associated with a brand. But when it is it becomes an identifiable and differentiating characteristic that can be both meaningful and inspirational. That’s what makes brand character such a
Making brand design decisions isn’t easy even for design professionals. Clients who may not be so versed in design principles find it even more difficult. A name, logo, or other key brand expressions will shape competitive distinction and recognition. It’s
Is your company a high-want Vanity Brand? Or is it a high-need Value Brand? And what other companies fall into categories that share those traits? It’s all about customer perceptions. Companies are generally grouped into classifications determined by common goods
Is a Brand Plan in Your Plan? Most organizations have already done their plans before the beginning of the year. But it is never too late if you haven’t. Either way, January is a good month to revisit your plans
Building Brand Recognition “Just Do it is” one of the world’s most recognized slogans. Everyone knows it’s Nike. But what if Nike had no slogan? Or what if Nike’s slogan was more like “we make the best shoes”? Not very
Brand is A Crucial Ingredient to Your Business Future A business plan is essential in defining a framework for business success. It is especially crucial for a new business start-up. However, it is always a question of what should be
6 Benefits to Small Businesses Brand Architecture Brand Portfolio management isn’t just for Fortune 500 companies. Companies like Proctor and Gamble need a sophisticated portfolio strategy to manage the breadth of their products. Corporations like Apple, GE, FedEx, and many
Don’t Let Brand Standards Stifle Your Creativity Are Standards Too Restrictive? Brand standards are one of the cornerstones of good brand management. They are the repository of the principles that guide application. But they are more than the rules around
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