Brands You Would Rather Avoid . . . If You Could How much do you look forward to going to your local auto mechanic? Is getting gas in your car worthy of a Facebook post? Can’t wait to insurance shop?
Brand Awareness Starts With Brand Recognition Does passing the recognition test ensure business success? No. But good recognition can help. Small business represents a vast majority of all businesses in the US. In fact, they account for 99.7%. And the
Keep Your Brand At Peak Performance Brands, like people, need a health check ever so often. Keeping them at peak performance requires constant attention and care. A good brand management practice is to conduct a health check one year after
Good brand recognition translates right down to the bottom line. What Is Brand Recognition? Brand Recognition is a measure of how well customers can identify a particular brand against other brands in their category. Visual and verbal expression contribute to
Looking for a Good Brand Definition? Everyone Has a Point of View Every marketing agency, branding firm, and industry expert has its own brand definition. It’s not surprising, then, that there’s confusion. There’s more agreement on what a brand is
Employees can be great brand advocates. But that’s only possible if they’re smarter about your brand. Your employees know you best. They have the potential to be a great brand advocate for your company. They are the ones who are
10 topics your branding consultant should cover to get your project rolling You should expect that your brand consultant will kick off your branding project by asking some foundational questions about the past, present, and future of your brand. These
8 questions to ask when looking for a brand partner
The 4 things a value proposition needs to do. Why is the value proposition so misunderstood? Maybe it’s because it is often confused with the most current campaign slogan. Or because it’s seen as the latest “get-more-for less” promotion. The
The answer is pretty simple – it’s clarity. It is when all of the facets of the brand come into clear focus in what defines it, expresses it, and what constitutes the experience that is unique to it. It all
We are a brand consultants dedicated to bringing knowledge, insight, and experience to help advance businesses of all sizes.
STAY IN TOUCH
Be the first to receive new articles, news and branding insights via email. Signup now to find out how you could receive a free competitive brand audit.
Proudly based in Colorado Springs
Privacy Policy | © 2021 Acuity Group Limited
