Brand Strategy

Want A Bad Name? It’s Easy.

Pharma Has Set the Bar Pretty Low Are you are looking for inspiration on how to create a bad name for a branded product? Look no further than the Pharmaceutical industry. To be clear we are talking about the brand

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brand police
Brand Management

Afraid of the Brand Police?

Brand Governance Will Put Your Fears to Rest Brand governance is one of those terms that evoke images of the brand police. It suggests a policy of strict rules, regulations, and standards that beat brands into submission. Plus the fear

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roaring lion
Brand Strategy

It’s In Your Character To Be Courageous

Meaningful Brand Attributes Will Set You Apart Courage is not often associated with a brand. But when it is it becomes an identifiable and differentiating characteristic that can be both meaningful and inspirational. That’s what makes brand character such a

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many hat selections
Brand Strategy

How To Make Brand Design Decisions

Making brand design decisions isn’t easy even for design professionals. Clients who may not be so versed in design principles find it even more difficult. A name, logo, or other key brand expressions will shape competitive distinction and recognition. It’s

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person holding bag with question mark on it
Brand Insights

Are You a Value or Vanity Brand?

Is your company a high-want Vanity Brand? Or is it a high-need Value Brand? And what other companies fall into categories that share those traits? It’s all about customer perceptions. Companies are generally grouped into classifications determined by common goods

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person writing checklist
Brand Management

Time to Reset Your Brand Plan?

Is a Brand Plan in Your Plan? Most organizations have already done their plans before the beginning of the year. But it is never too late if you haven’t. Either way, January is a good month to revisit your plans

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