The Rebranding of Village Seven Presbyterian Church. America’s Changing Religious Landscape According to recent PEW research, 65% of American adults describe themselves as Christians. That’s down 12 percentage points over the past decade. And more churches are closing than opening.
Rebranding is challenging in the best of times. It is easy to change too little when the change doesn’t matter or is worth the effort or expense. Or change can be so dramatic that it erodes or potentially destroys any
One thing you can count on with a rebrand – not everyone is going to be happy. And it’s only human nature that the more negative comments and criticism are the loudest voices. Don’t ignore them but don’t overreact. Try
You can find innumerable posts on the ideal client. It can be a pretty extensive list. They should value and trust your expertise. Be honest and fair. Don’t haggle on price and should pay on time. They should be responsive.
Brand Consultants will invariably want to conduct a brand audit as one of the first steps in a branding project. But clients may wonder if it’s worth the effort and expense. After all, don’t clients understand their own brand and
An ill-prepared and poorly-written RFP will probably not get the results you hope for. And will likely end up wasting a lot of your time and money. If you elect to use the RFP process to find a branding partner, take the time to
Vision statements are challenging. But there are numerous resources available all over the web on how to create them. It’s easy to find guidance and direction in their development. And countless examples. So why are there so many poor vision
A rebrand launch is a great opportunity to re-energize a brand, build awareness, and extend customer reach. Rebrands come in all different shapes and sizes. Mergers and acquisitions generally dictate a rebrand to reflect the business change. Competitive threats and
The traditional approach to building a brand strategy platform is to start with the vision, add the mission, and build up from there. That makes sense and it’s how we usually approach strategy development. It’s the vision that sets the
For clients, managing the rebrand process can be both a challenge and an opportunity. It’s a challenge if the process, roles, and responsibilities are not clearly defined. A lack of planning will likely result in poor decisions, delays, and even
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